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What is Keyword Planning and how does it work

Updated over 3 months ago

Keyword planning is the foundation of every successful SEO and AI Search strategy. It helps you identify the words and phrases your potential customers are actually typing into search engines, and guides you in creating content that matches their intent.

Why keyword planning matters

Without the right keywords, even the best content can get lost. A solid keyword plan helps you:

  • Target high-intent searches that bring qualified visitors

  • Spot gaps in your competitor’s strategy

  • Build pages that actually rank and convert

How to do keyword planning with Psyke

1. Share your website URL

Start by entering your site link. Psyke scans your pages to understand your brand voice, offering, and current content.

2. Let the AI analyze your competitors

Next, Psyke compares your site with competitors in your space. This reveals keyword gaps and opportunities where you can stand out.

3. Review the suggested keyword plan

Once the analysis is done, you’ll see:

  • A list of high-intent keywords

  • Search volumes and trends

  • Suggested goals for ranking

4. Customize your plan

You’re in control:

  • Add new keywords you want to target

  • Remove ones that don’t fit your strategy

  • Or go with Psyke’s recommended plan

5. Move from plan to execution

When you confirm your plan, Psyke generates optimized pages for every selected keyword, ready to be published under your domain.

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