Overview
Knowing how your pages perform — and which ones drive real business results — is essential to getting the most from Psyke. This article explains how to track conversions, set up goals, use UTM parameters to track campaigns, and interpret your results.
Key Metrics to Understand
Impressions – How many times your page appeared in search results. A high impression count means Google is showing your page, even if people are not clicking yet.
Clicks – How many people actually clicked through to your page from search results.
Click-Through Rate (CTR) – Clicks divided by impressions, shown as a percentage. A higher CTR means your title and description are compelling.
Conversions – Actions you define as valuable: form submissions, button clicks, calls, purchases.
Ranking / Position – The average position of your page in search results for a given keyword. Position 1 is the top result.
Setting Up Conversion Tracking in Google Analytics
In Google Analytics 4, go to Admin → Events.
Click Create Event and name it (e.g.
form_submit).Set the conditions that define the event (e.g. a thank-you page view after form submission).
Mark it as a Conversion by toggling the option in the Events list.
Using UTM Parameters to Track Campaigns
UTM parameters are tags you add to your URLs to track where your traffic comes from in Google Analytics. For example: yourdomain.com/pages/product?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
Use the free Google Campaign URL Builder to create UTM-tagged links easily.
utm_source – Where the traffic comes from (e.g. google, newsletter).
utm_medium – The channel (e.g. cpc, organic, email).
utm_campaign – The specific campaign name.
Optimising Based on Data
Pages with high impressions but low CTR: try improving the page title and meta description to make them more enticing.
Pages with good CTR but low conversions: review the page content and call-to-action. Consider A/B testing a different variant.
Pages dropping in ranking: check if the content is still accurate and up to date, and consider refreshing it.
Viewing Performance in Psyke
Your Psyke dashboard includes a built-in analytics panel showing ranking, impressions, and clicks per campaign. Go to your campaign, click on Analytics, and review performance over time.