Why Geo-Targeting Matters
If your business serves specific cities, regions, or countries, creating location-specific pages significantly increases your chances of appearing in local searches. For example, a page about SEO agency London will outperform a generic SEO agency page for users searching in London.
Creating Location-Specific Pages in Psyke
In your Psyke campaign, go to the keyword planning step.
Enter location-specific keywords — for example, website design Melbourne, digital marketing Dubai, or accountant near Bristol.
Psyke will generate unique pages optimised for each location-keyword combination.
Tips for Location-Based Content
Mention the location naturally within the page content, headings, and meta description — not just in the title.
Reference local landmarks, industries, or context where it adds authenticity.
Ensure the page includes your local contact details (phone, address) if relevant.
Avoid simply replacing a city name across otherwise identical pages — add genuinely location-specific information to each one.
Creating Pages for Multiple Countries
If you target different countries, consider the language and search behaviour in each. For example, UK users search for colour, while US users search for color. Create separate page variants for each country's terminology.
Hreflang Tags for Multilingual Sites
If you publish pages in more than one language, hreflang tags tell Google which language version to show to which user. For example, a page in French for French users and a page in English for UK users.
To implement hreflang with Psyke:
Create separate pages for each language variant.
In each page's Head Scripts field (under Page Settings), add the appropriate hreflang link tags, for example: