What is Structured Data?
Structured data is extra information added to a page in a special format that search engines can read and understand. It is not visible to visitors, but it tells Google things like: this page is about a local business, this page contains a FAQ, or this is a product page. When Google understands this context, your page may appear with rich results — enhanced search listings with star ratings, FAQs, prices, and more.
Common Schema Types and When to Use Them
Organization
Use this on your homepage or about page to tell Google your company name, logo, website, and contact information. It helps establish your brand's identity in search.
LocalBusiness
Use this for location-specific pages. Include your business name, address, phone number, opening hours, and map coordinates. This can help you appear in Google Maps results.
FAQ
Add this to pages that include a frequently asked questions section. Google may display your questions and answers directly in search results, taking up more space and increasing click-through rates.
HowTo
Use this for step-by-step instructional content. Google may show the individual steps as a rich result.
Product
Use this on product pages to display price, availability, and ratings in search results.
Adding Schema Markup in Psyke
Open the page in Psyke's editor.
Go to Page Settings → Head Scripts.
Paste your schema code inside a
<script type="application/ld+json">tag.Save and republish the page.
Example: FAQ Schema
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is Psyke?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Psyke is an AI-powered SEO platform that generates and publishes optimised landing pages at scale."
}
}]
}
</script>Validating Your Schema
After adding schema, test it using Google's free Rich Results Test tool. Paste your page URL to see if the schema is detected correctly and if any errors need fixing.